新加坡狮城论坛

返回列表 发帖 付费广告
查看: 1205|回复: 0

[转载] John Quelch: the customer is the boss

[复制链接]
发表于 1-8-2012 23:51:48|来自:广东东莞 | 显示全部楼层 |阅读模式
John Quelch: the customer is the boss
Efforts to allow customers to become brand connotation of a common creator

John Quelch is the world-renowned masters of marketing, he pointed out that in the keynote, customer is the God, business insight is the key for the development of future consumption trends, stick the user, access to consumers of all ages like Apple. At the same time, he emphasizes the areas of digital marketing, social media in China there is a lot of opportunity, is the most cost-effective marketing tool of the future.

John Quelch pointed out that business if you want to achieve success, more important than the corporate culture is the need to have customer insight. Unless the customer as the core, or you will not succeed in the market. The customer is the boss, is God, to remember this. Customer insight is a fundamental of innovation, efforts to allow customers to become brand connotation of a common creator, customer insight is the basis of all these marketing, customer insight, it is not just about new products, as well as on the distribution of customer insight.

John Quelch also notes that China has some new business opportunities. China’s growth in the digital advertising industry, there will be a very large increase, but is also changed in the past few years, is China’s development of the advertising industry, including advertising development of electronic industry also have a lot of space.

Another aspect is the emergence of social media. Social media in importance among Internet users in China will become a more important search engine, it will be more than search engines because search engines are very important features of the Internet, but social media is that people are willing to miss a long time a way to access Internet, social networking Web page was advertising industry cannot afford to ignore an industry.

Article Source: happy87.com   Gold station-CEO

发表回复

您需要登录后才可以回帖 登录 | 注册会员 新浪微博登陆

本版积分规则

联系客服 关注微信 下载APP 小程序 返回顶部 返回列表