1001 brand story | 妈仔谷连锁

1001个品牌故事

1001 brand story | 妈仔谷连锁

Writen by Zhou Junjun

Edictor by Xiang Hongjin

妈仔谷连锁彭云辉：孩子的人生，“一步”都不能随意，该有“计划”！

妈仔谷为你制定“0-6岁母婴成长使用说明书”

Ma ZiguChain Peng Yunhui: The child's life, "one step" can not be arbitrary,there should be "plan"!

Ma Ziguformulates "Operating Instructions for Maternal and Child Growth of 0-6Years" for you

如果你走入妈仔谷总部，你会看上墙上一幕幕彭爸爸的黑白照片。一个眼睛不大却自带喜感的男人用温柔充满着爱的眼神对婴儿每一个细节呵护的照片，有的是他在喂婴儿喝奶，有的是他为婴儿在按摩，有的是为婴儿在换尿片，有的是在跟婴儿说话，有的是哄婴儿睡觉，有的是给婴儿洗澡……

每一幕，都让人感受到浓浓的父爱，深深的感动，深深的震撼。

If youwalk into the Mazai Valley headquarters, you will see a black and white photoof Peng ’s father on the wall. A man with small eyes but with a sense of joy takescare of every detail of the baby with tender and full of love. Some of them arefeeding the baby and drinking milk, some are massages for the baby, and someare changing diapers for the baby. Some are talking to the baby, some arecoaxing the baby to sleep, and some are bathing the baby ...

Everyscene makes people feel the deep paternal love, deeply moved and deeply shocked.

人生路不可随意，每一步都得用心地走，每种遇见都会在人生当中留下印记，无论遇见人，遇见事，遇见物件；据世界儿童心理学，行为学专家数据，一个人初生到这个世界时0-6岁，是感知能力最强的时候，他的一切“遇见”都会被他深刻的感知，然后雕刻在他潜意识深处，伴随他一生，影响他一生的每一次“抉择”。所以每个父母希望能用更正确的方法论，更专业的方法，更专业的“情绪”，去为孩子做更多“对”的事情，希望能让孩子“遇见”更多的美好。可是初为父母，几乎都是处于混沌状态。

那时的彭云辉和妻子自然也处于混沌之列。

The pathof life is not random, every step has to be taken carefully, every encounterwill leave a mark in life, no matter whether it meets people, encounters, orobjects; according to the world ’s child psychology, behavioral expert data, aperson is born to this At the age of 0-6 years in the world, when he has thestrongest sense of perception, all of his "meetings" will be deeplyfelt by him, and then carved in the depths of his subconscious, with himthroughout his life, affecting every "decision" in his life.Therefore, each parent hopes to use more correct methodology, more professionalmethods, and more professional "emotions" to do more"right" things for their children, hoping to make their children"meet" more beautiful. But as a parent, almost all are in a state ofchaos.

At thattime, Peng Yunhui and his wife were naturally in chaos.

十四年前，还是独生子女的时代，孩子的降生就是每个家庭最重要的事情和全部关注的中心。那年，彭云辉初为人父，那是种非常奇妙的体验。充满惊喜，感叹生命的神奇和伟大，同时，又诚惶诚恐，不知道该如何正确地去面对新生命的成长，总担心一个细节没做好给孩子带来创伤，造成悔恨。

Fourteenyears ago, the age of only children, the birth of a child was the mostimportant thing and the focus of all family attention. That year, Peng Yunhuibecame a father, which was a very wonderful experience. Full of surprises,lamenting the magic and greatness of life, at the same time, sincere andterrified, I do not know how to properly face the growth of a new life, alwaysworried that a failure to do a good job will cause trauma to the child andcause regret.

女人刚生完孩子，作息时间完全被打乱，又对孩子的过分紧张，对环境的过于敏感，很容易产生一定的忧郁情绪，而哺乳期阶段情绪的忧郁或者波动却直接影响到母乳的质量和产量。而彭云辉妻子就属于这种类型，孩子不足两个月母乳已经不足以供应孩子的需求。吃什么奶粉，吃什么辅食就成了一家老小讨论研究的重要话题。彭云辉开始专心研习专业书籍，在网上收集经验，唯恐选择错误让新生孩子受到一点伤害。

那一段日子，彭云辉夫妇感觉每天过的慌慌张张，像在打乱仗。

When awoman has just given birth to a child, her schedule is completely disrupted,she is too nervous about the child, and is too sensitive to the environment, itis easy to produce a certain degree of depression, and the depression orfluctuation of emotions during the lactation period directly affects thequality of breast milk And yield. Peng Yunhui's wife is of this type. Breastmilk for children with less than two months is not enough to meet the child'sneeds. What kind of milk powder to eat and what kind of complementary food toeat have become an important topic for a family to discuss and study. PengYunhui began to concentrate on studying professional books, collectingexperience on the Internet, lest the wrong choice might hurt the newborn child.

Duringthose days, the Peng Yunhui couple felt panicking every day, like fighting awar.

面对孩子每一天的成长，父母不仅需要谨言慎行给他们最好的成长环境，同时还需要战战兢兢如履薄冰的挑选他的食物和用品。从吃，怎么吃，何时吃，吃什么。到用什么，如何用，用那种。好不容易能够把吃的用的折腾好，孩子脸上冒痘痘，生病发烧……全家又成了热锅上的蚂蚁，家中又开始演绎着兵荒马乱人心惶惶的大剧，去医院打针吃药又担心孩子摄入抗生素，不去医院，似乎网上的经验之谈许多也没有成效……

Facedwith the child's growth every day, parents not only need to be cautious aboutgiving them the best environment for growth, but also need to choose his foodand supplies with diligence. From eating, how to eat, when to eat, what to eat.What to use, how to use, use that kind. Finally, I was able to toss up thefood. The child had acne on his face and became ill with fever ... The wholefamily became an ant on the hot pot again. The family began to perform the bigdrama of the panic, and went to the hospital for injections and medicine.Worried about the child taking antibiotics and not going to the hospital, itseems that many of the online experiences are not effective ...

彭云辉对自己的理解，认为自己最大的优点就是相信任何事只要通过用心的学习以及实践，多参考优秀的经验一定可以找到更正确的方法，以更正确的方法，制定更正确的计划去做好。

他开始满世界去求教母婴专家，阅读大量书籍，经常去向有优秀经验的人学习，功夫不负有心人。孩子未满周岁，他已经从一个‘无知’的混沌爸爸，成长为朋友圈中传说的‘母婴专家彭爸爸’。从孩子什么阶段选择什么奶粉，配以什么辅食，到如何安抚孩子入睡，到小儿推拿，到孩子简单的小毛病，过敏，头疼脑热，闹肚子，他都可以处理的游刃有余。朋友经常笑他说他是可以“制定婴幼儿成长全计划”的“彭博士，彭爸爸。”然而，朋友们自己成为父母时，又经常上门找“彭博士”讨教求助。后来发展成经常一群朋友抱着孩子围坐在“彭博士”家开“座谈会”，后来朋友的朋友也慢慢加入了这个“行列”。当孩子有个头疼脑热，吃喝拉撒异常，大家都已经默认先跑“彭博士”家。由于彭云辉原本就是佛系性格，温和而乐于助人，后来朋友圈都昵称他为“彭爸爸。”

PengYunhui's understanding of himself believes that his biggest advantage is tobelieve that as long as he carefully learns and practices, and refers toexcellent experience, he can find a more correct method, make a more correctplan, and make a more correct plan to do well. .

He beganto consult mothers and infants experts all over the world, read a lot of books,and often went to learn from people with excellent experience. The child isunder the age of one, he has grown from a chaotic dad of ignorance to thelegendary mother and infant expert Peng Peng in the circle of friends. Fromwhat stage the child chooses what milk powder, with what complementary food,how to comfort the child to sleep, to the child massage, to the child's simpleproblems, allergies, headaches, brain fever, stomach troubles, he can handleit. Friends often laughed at him and said that he was "Dr. Peng, PengPeng." Later, it developed into a group of friends holding their childrenand sitting around the house of "Dr. Peng" to hold"symposiums". Later, friends of friends gradually joined this"rank". When the child has a headache and brain fever, eating anddrinking Lhasa is abnormal, everyone has already defaulted to run "Dr.Peng" home first. Since Peng Yunhui was originally a Buddhist character,he was gentle and helpful. Later, his circle of friends nicknamed him"Papa Peng."

那一年，彭云辉如平时一样一边吃着早餐一边读着报纸，一个醒目的标题吸引了他——产妇患抑郁抱着两个孩子跳楼。看完以后，他深深惊憾，久久不能平静，连续两天吃任何食物都味同嚼蜡，无法下咽。

第二天，彭云辉和妻子商量，决定放弃奋斗十几年年营收超千万的贸易公司，开一家母婴店，他将从源头开始精选最好的吃用物品，同时，用他所学集合一些专家为初生父母们制定更专业的母婴全系统计划，以及母婴日常问题提供解决方案，他觉得这真是太重要了，他跟妻子讲起了昨天报纸上那骇人听闻的那則新闻，妻子听后唏嘘不已回想起自己曾经也患过轻微的产后抑郁，非常支持丈夫的选择，认为这确实是很有意义，能够帮助他人的事。

Thatyear, Peng Yunhui was eating breakfast and reading the newspaper as usual. Astriking headline attracted him-the mother suffered depression and jumped fromthe building with her two children. After reading it, he was deeply amazed thathe couldn't calm down for a long time, and he could chew wax without eating anyfood for two days.

The nextday, Peng Yunhui discussed with his wife and decided to abandon a tradingcompany struggling to earn more than 10 million years of revenue and open amaternal and infant store. He will select the best food items from the source,and at the same time, use his Learn to gather some experts to develop moreprofessional maternal and child system-wide plans for newborn parents, as wellas provide solutions to daily problems of maternal and infant. He thinks thisis really important. He told his wife about the shocking news in the newspaperyesterday After hearing this, his wife sighed and remembered that she had alsosuffered from minor postpartum depression. She very much supported herhusband's choice and thought it was really meaningful to help others.

2005年彭云辉创立“妈仔谷”，字面意思是妈妈孩子在一个欢乐安全的世界里。“马仔谷”真正的寓意是，每一位马仔谷的服务顾问都能秉承大爱，幼吾幼以及人之幼，把天底下每个孩子都视如己出去爱和呵护，为宝爸宝妈提供科学育儿系统解决方案并帮助每个家庭把母婴养成计划落实到每一天的生活中去，让每个父母都能成为“母婴专家。”

In 2005,Peng Yunhui founded "Ma Zigu", which literally means mother and childin a happy and safe world. The true meaning of "Ma Zigu" is that everyMazigu service consultant can uphold great love, young children and youngpeople, and treat every child under the world as their own love and care.Dabaobaoma provides scientific childcare system solutions and helps each familyimplement the maternity and child rearing plan into each day of life, so thateach parent can become a "maternal and infant expert."

而今妈仔谷已经成为母婴衣，食，住，行，用，教，乐，按摩，咨询，心理辅导等全方位一站式服务的互动机构，成为中国专业制定母婴计划的领先品牌。连锁店超过数百家，专业母婴顾问超过2000人，影响亿万家庭，成为亿万家庭信赖的知名品牌。

彭云辉说：“我一直非常非常爱孩子，我非常爱孩子的笑，那是世界上最纯净的笑容，我们该感恩与孩子的“相遇”，我们该珍惜善待与孩子相处的每个时刻，我们得设法尽可能让他感知到这个世界很多很多的美好，遇见这个世界很多很多的爱，这就是妈仔谷存在的意义。”

孩子诞生，我们不再恐慌，混沌，我们一起牵手去妈仔谷吧！

NowMazigu has become a comprehensive one-stop interactive agency for mother andbaby clothing, food, housing, travel, use, teaching, fun, massage,consultation, psychological counseling, etc., and has become a leading brand inChina for professionally formulating maternal and child plans. There are morethan hundreds of chain stores and more than 2,000 professional maternal andchild consultants, affecting hundreds of millions of families and becoming awell-known brand trusted by hundreds of millions of families.

PengYunhui said: "I have always loved children very much. I love children'ssmiles very much. That is the purest smile in the world. We should be gratefulfor our" meeting "with children. You have to try to make him feel asmuch as possible in this world, and meet many and many loves in this world.This is the meaning of Ma Zigu's existence. "

The birthof a child, we no longer panic, chaos, let us go hand in hand to Ma Zigu!

盘湘文化 周君君